i have made no secret of my thoughts about american currency. not only is it basically worthless, it’s ugly as well. double trouble! according to robert smith, ugly currency should be banished from the earth and replaced with paper money that will stimulate the economy. and why not? designers have solved problems for the world time and again…why not the economy too? (i admit it’s a lofty goal, but one never knows.)
for my part in this, i have a series of six bills already designed; they are being tweaked and refined and will be submitted (along with rationale and other collateral) to smith’s blog. i know there are some good designs out there: designers…you know who you are. (!)
all that said, smith does an admirable job (below). the bills are more colorful and playful but they lack an overall concept other than “money.” i do hope the submitted designs will be available for viewing somewhere on the internets. it will be interesting to see what pops up. i promise to post a link with the results.
from design boom: graphic designer richard smith thinks designers can help kick-start the US economy with ‘a thorough, in-depth, rebranding scheme – starting with the redesign of the iconic US dollar’. smith recently created the designs featured here and is asking the public to contribute their own dollar designs to his blog.
from richard smith: ‘the american dollar has not truly been redesigned since about the 1930s. the dollar redesign project is your opportunity to theoretically ‘change’ that. yes, technically there are many limitations and complications when it comes to bank note design, but if the swiss can do it on a regular basis, why can’t we north americans too. besides our great ‘rival’, the euro, looks so spanky in comparison it seems the only clear way to revive this global recession is to rebrand and redesign. why not ? it seems to work for everyone else …’ RS