initiation to the secret world of typography (but without type.)

typography is at once fascinating and frustrating. a lot like getting a hollywood agent (you can’t get one until you’ve worked in the “biz”, and you can’t work unless you have a hollywood agent)…typography is an art full of rules that are broken constantly in the most creative ways. unforch, the rules are inconsistent and non-existent; learning them is required to understand how to use typography. WHAT? yeah, that’s what i said. but, i soldier on, wondering if the next thing i design will insult the aesthete in someone. one rule that *does* exist: no comic sans. EVER.

the art below is a great way to look at typography as mass, words as color, the grid as a grid, columns within a grid and the idea of headlines, headers, footers, pagination, pull quotes, etc. it would be an interesting way to learn about setting type masses and publication design without using type. 

from the affordable art site 20/200: Lauren DiCioccio is an emerging artist living in the Bay Area, an hour south of San Francisco. Born and raised in Philadelphia, DiCioccio received a BA from Colgate University in 2002 where she studied art and art history. Though academically trained in painting, much of her current body of work employs the medium of embroidery, which she learned at an early age from her mother. Since moving to California in 2004, she has worked as the Resident Manager at the Djerassi Resident Artists Program, where she lives on-site in a cabin overlooking the Pacific Ocean. DiCioccio has shown her work at venues in San Francisco including: Jack Fischer Gallery, Intersection for the Arts, The Lab and the SFMOMA Artists Gallery. In 2009, she will present her work in solo shows at the Clifford Art Gallery at Colgate University and at Lyons Wier Ortt Contemporary Art in New York.

Vanity Fair MAY08:pg269 (and, incredibly, looking not a day older)


Vogue JUL07:pg145 (Ripeness is All)


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