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quiet packaging for beer. is it too subtle for the shelf?

this wonderful aluminum can for heinekin is a welcome respite from all the visual noise. it’s refined and elegant. but is that the right voice for a beer? my guess is heinekin devotees will buy the product regardless. and the branding as “green line” will intrigue the earth lovers. is it the package visible enough to compete with other brands? personally, i don’t drink beer, so it’s a moot point for me. what isn’t moot is the new bottle design.

[heineken has commissioned french design firm Ora-Ïto for the “heineken green line”.  via this blog.]

 


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