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democratizing design is a good idea. happy people.

good design makes people happy. one of the most democratic places to find innovative, clever and utilitarian design is ikea.

ikea has recently posted a beautiful, amusing and tender way to view their new products in their “never ending design” series. the series begins with a puff to a dandelion that has gone to seed, spreading seeds with wings everywhere. the seeds take a journey, over edward gorey water, through the sky. each of the seed pods have a story within. click on a seed and you will be transported to a designer who tells their own personal story, the inspiration for an ikea product.

view ikea’s never ending design stories herevia



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