seminars at school happen every thursday morning at 10am. they run the gamut from “amazing” to “why did i bother showing up” and everything in between. mercifully, this quarter we’ve had some goodies. many of the speakers were truly interesting and interested. of course, i am not writing a blog post to share my thoughts about a group of people. i just want to give brian collins some major ups for coming to atlanta (and soldiering on even after his presentation had gone *poof* the night before.)
brian isn’t tall but when he’s in charge of the room, he may as well be paul bunyon. his energy fills the space with the kind of electricity that feels good and the kind of enthusiasm that makes you want to go out and conquer the world. did i mention he’s super clever and funny, too?
like many of the speakers this quarter, brian added to both my visual and word vocabularies. the former is always welcome, but the latter is especially important to me. (i am currently trying to sort out ways that i can work with my husband mike by capitalizing on our disparate-yet oddly related-skill sets.)
brian has so much common sense; he knows design and he knows it has to communicate to the outside world. at his first job, his colleagues worked in closed offices. not really conducive to creating good design that communicates! so, he held meetings out in the hall. gradually he led his lambies to a big room where they could yap and talk and discuss and wreak general havoc. and that havoc produces some incredibly thoughtful and meaningful communiques.
without brian, there would be no “real women” on the dove commercials. do you understand how important that is?? as someone who isn’t thin or a “looker”, i am completely validated by those adverts. real women are pretty and gorgeous and all shapes and sizes and colors and fantastic. what variety we all comprise! far more interesting than a foetus wearing the latest fashions from the runway on her stick-insect frame. i’m glad i don’t look like everyone else. and thanks to brian and those that were inspired by his work, the dove brand has expanded…and gained an audience of real women. in monetary terms: far more real women than stick insects.
another amazing project under brian’s big, huge, gargantuan brain was a one off petrol station for bp (british petroleum). the photos showed an impressive structure, metallic and lights and facets everywhere. read: incredibly fascinating and stylin’ environment for those filling up their cars. inside, instead of the requisite filthy, disgusting restrooms, brian had someone design the most beautifully tiled restroom. we’re talking bee-yoooo-tee-ful. i would have this room in my house! all design aside, the project was expensive. but dig this: people went out of their way to fill up at this particular station. people that used the fantastically designed restrooms cleaned up after themselves. this station made more money than others!! is it because it was a one off? maybe. if the public expected this of every bp station they may take it for granted. but dotting them across the landscape in conservative numbers might be a great idea.
too much more to mention. most of you probably know of brian collins, but if you don’t, do some research. and if you have an opportunity to go and hear him speak, or take a class with him at sva, do it.
all this from a man who was obsessed by bozo as a child. heh. i am STILL scared of clowns.
lovely photos tk.
oh, and please read the comments from brian, below. lots more people who deserve ups.